Rock 03 · Community

Build the surface the
agentic CFO community gathers on.

50K companies on Ramp. No independent CFO community exists. The content creates the audience. The community converts them.

Pebble A · Podcast

Self-Driving Money

CFOs and finance leaders building on agent infrastructure. 3 pilot episodes in Q2. Full launch in Q3 if the signal is there.

Pilot 01
The CFO Who Automated AP
Guest: CFO, Series B SaaS
What happens when you automate accounts payable end to end. The headcount math. The speed. What broke first.
Pilot 02
Agent Cards in Production
Guest: Early Agent Cards customer
First company to give AI agents their own spending credentials. What they learned. What surprised them.
Pilot 03
The Procurement Fleet
Guest: Ramp product lead
How AI agents evaluate vendors, negotiate contracts, and route approvals. The inside story of shipping it.
Format
Weekly · 25-35 min
Structure: 3 Spend Signals from Ramp data + 1 tool or framework + 1 question for the audience. The data layer: Every episode opens with a stat from Ramp's $100B+ transaction dataset. Something nobody else can say. That's the hook and the differentiation. The guest model: CFOs, VPs of Finance, and finance ops leaders who are actively building on agent infrastructure. Not thought leaders. Practitioners. The content flywheel: Each episode produces a newsletter edition, 2-3 LinkedIn posts, and a YouTube clip. The podcast is the input. Everything else is the output.
Q2 target3 pilot episodes recorded
Q3 gateLaunch if download signal is strong
DistributionYouTube, Apple, Spotify, newsletter
Pebble B · Newsletter

LinkedIn CFO Surface

Newsletter or group anchored on Ramp's Leading Indicators data. The gathering point for the community the content creates.

The Spend Signal
Newsletter
What it is: A weekly data publication from Ramp's transaction dataset. Not a marketing newsletter. A finance intelligence product. Each edition: - 3 signals from Ramp's spend data (what's trending, what's shifting, what's surprising) - 1 benchmark or tool (interactive, self-serve) - 1 question for the community (engagement driver) Why it works: CFO Connect (Brex's community) has no data publication. Stripe has the Stripe Atlas community but it's developer-focused. No one is publishing proprietary spend data to CFOs weekly. Ramp has the data. This turns it into a product. The community layer: The newsletter is the entry point. Subscribers who engage become dinner invitees. Dinner attendees become the advisory network. The advisory network feeds back into the content.
PlatformBeehiiv
90-day target2,000 subscribers
CadenceWeekly
Pebble C · IRL

IRL Dinner Series

Intimate, 12-person dinners in tier-2 cities. Invite-only. The pipeline for the next quarter of content and relationships.

Austin
June 24
12 CFOs and finance leaders. Private dining room. One Ramp data presentation. Open discussion on agent infrastructure.
Salt Lake City
July (TBD)
Utah tech corridor. Heavy SaaS concentration. Finance leaders at companies from Seed to Series D.
Denver
Late July (TBD)
Growing fintech hub. Finance ops leaders at mid-market companies scaling fast.
Why Tier-2 Cities
Strategy
The logic: SF and NYC are saturated with vendor dinners. CFOs in Austin, Salt Lake, and Denver are underserved. They get less attention from vendors and more grateful for genuine community. The content play: Each dinner produces a follow-up LinkedIn post from Eric. The conversation becomes content. The attendees become the guest pipeline for the podcast. The flywheel: Newsletter subscribers get invited to dinners. Dinner attendees become podcast guests. Podcast episodes become newsletter content. The community feeds itself.
Format12-person, private dining
Q2 target3 dinners in 3 cities
OutputPipeline, content, podcast guests